25 / 02 / 24

翻译文章：How to generate infinite ideas

这是一篇Kortex发的newsletter，读完感觉质量很高，这篇是翻译转贴。特此说明。

Gold Rush

In 1849, millions of Americans left home and traveled across the country in hopes of getting in on the “Gold Rush” that was happening in California. California was the “land of opportunity.” A place to get rich if one was bold enough to take part.

In 2023, a similar migration is happening. Only this time, the migration is digital.

淘金热

在1849年，数百万美国人离开家乡，横跨全国，怀着参与加利福尼亚“淘金热”的希望。加利福尼亚是“机会之地”。如果足够大胆参与其中，就有机会致富。

到了2023年，类似的迁移正在发生。不过这次，迁移是数字化的。

Millions of people around the world are leaving large corporations, bureaucratic institutions, and conventional jobs to get in on the new “Gold Rush.”

The attention economy. The attention economy is the new land of opportunity.

Those who can capture, maintain, and recycle attention will be massively rewarded.

In the attention economy, you will be rewarded in proportion to the amount of mental real estate you can hold in people’s heads.

But how do you capture this attention?

There are a million creators fighting for attention on the timeline. So how do you stand out in this mass of content, podcasts, newsletters, YouTube videos, and IG shorts?--- Novel ideas.

全球数百万人正在离开大公司、官僚机构和常规工作，以参与新的“淘金热”。

注意力经济。注意力经济是新的机会之地。

那些能够吸引、维持并循环利用注意力的人将会获得丰厚的回报。

在注意力经济中，你获得的回报与占据人们思维中“心理地产”的多少成正比。

但是如何获取这种注意力呢？

有无数创作者在时间线上争夺注意力。那么，如何在这大规模的内容、播客、新闻通讯、YouTube视频和IG短视频中脱颖而出呢？--- 独特的想法。

  1. You capture attention through unique ideas.

  2. You hold attention by elaborating on those ideas.

  3. You recycle attention by regularly coming up with new ideas.

Ideas are the most valuable asset of the 21st century

  1. 你可以通过独特的想法来捕捉注意力。

  2. 通过详细阐述这些想法来维持注意力。

  3. 通过定期提出新想法来循环利用注意力。

想法是21世纪最有价值的资产。

“**In an environment where the most significant source of wealth will be the ideas you have in your head, anyone who thinks clearly can become rich” ~ The Sovereign Individual**

“在一个财富的最重要来源是你头脑中的想法的环境中，任何思维清晰的人都可以变得富有” ~《主权个体》

If ideas are the new gold, you need a way to extract and “mine” those golden ideas.

When those bold Americans traveled to California in 1849, they couldn’t mine the gold with their bare hands.

They needed tools like shovels, picks, and pans.

Throughout the rest of this essay, we’ll equip you with the tools you need to “mine” the most valuable ideas from the internet, absorb them, and make them your own.

如果想法是新的黄金，那么你需要一种方法来提取和“开采”这些黄金想法。

当那些大胆的美国人在1849年去加利福尼亚时，他们不能徒手开采黄金。

他们需要工具，例如铲子、镐和淘盘。

在这篇文章的其余部分中，我们将为你提供“开采”互联网中最有价值想法的工具，吸收它们，并将其变为你的想法。

How To Come Up With Infinite Ideas: 如何产生无限的想法

Most creators spew the same platitudes, give the same generic advice, and recycle the same ideas over and over again. As a result, they blend in with the masses.

These 5 techniques will show you how to find and capture ideas, stand out in sea of copycats and clones, and ensure you never show up to the page not knowing what to write about.

大多数创作者不断重述同样的陈词滥调，提供相同的通用建议，并一遍又一遍地重复相同的想法。结果，他们融入了大众之中。

以下五种技术将教你如何寻找和捕捉想法，在一片模仿者和克隆者的海洋中脱颖而出，并确保你永远不会面对空白的页面不知该写些什么。

How to Know What to Read 如何知道读什么书

1) Go “up the tree” “树上行走” （追本朔源）

Going “up the tree” means finding the “root” of the ideas from your favorite writers, creators, and thinkers.

Or, in simpler terms, finding what inspired your favorite thought leaders.

Here’s how:

  • Create a “Tribe of Mentors” of 5-10 thought leaders

  • Go “up the tree” and find who they were inspired by

  • Read the same books they read to create a holistic understanding of their philosophy

“树上行走”是指找到你最喜欢的作家、创作者和思想家想法的“根源”。

或者，用更简单的术语来说，找到是什么激发了你最喜欢的思想领袖。

方法如下：

  • 创建一个由5-10位思想领袖组成的“导师部落”。

  • “树上行走”，找出他们的灵感来源。

  • 阅读他们读过的同样的书，以全面理解他们的哲学。

2) Bounce around until something grabs you. 四处游荡，直到某事抓住你。

You should never feel “obligated” to read a book. Nor should you feel obligated to finish a book.

If it feels like work, it’ll feel like a burden. Rapid learning feels like play.

This happens when you become so obsessed with a book you don’t want to put it down.

You know you’ve found the right book when all you want to do in your spare time is dive back in.

The way to find a book like this is to follow your curiosity and keep jumping from book to book until you find one that sucks you in to the point where you can’t stop reading.

你不应该觉得“有义务”读一本书。也不应该觉得有义务读完一本书。

如果感觉像工作，就会成为一种负担。快速学习感觉像玩耍。

这种情况发生在你对一本书如此着迷，以至于不想放下它。

你知道你找到了正确的书，当你在空闲时间只想回到书中时。

找到这样一本书的方法是遵循你的好奇心，并不断从一本书跳到另一本书，直到你找到一本吸引你到无法停止阅读的书。

3) Find a way to read anything on the internet for free. 找到一种免费阅读任何互联网内容的方法。

We live in the golden age of information. The Library of Alexandria is at your fingertips.

You can find anything ever written on the internet for free (if you are perspicacious and curious enough).

This allows you to bounce around without the “sunk cost” of investing in a book and feeling obligated to finish it.

我们生活在一个信息的黄金时代。亚历山大图书馆就在你的指尖。

如果你足够敏锐和好奇，你可以在互联网上找到任何写过的内容，且免费。

这使你可以随意跳跃，而无需因投资于一本书而感到有义务读完它。

How to Make Time for Ideation 如何为想法生成腾出时间

Paul Graham, founder of Y Combinator, has a great essay called “Maker’s Schedule vs Manager’s Schedule ”

In this essay, he explains the power of having large chunks of creative time with no meetings or interruptions.

A few scattered 30-minute blocks aren’t enough to dive down rabbit holes and let your curiosity run wild.

You need a few 3-5 hour creative blocks each week to fully leverage your creative ability.

Schedule in open creative time with no meetings or interruptions each week.

It could be early mornings. Maybe it’s late nights.

Whenever it is, carving out time to explore your curiosity is crucial for finding novel ideas.

Y Combinator创始人Paul Graham有一篇精彩的文章，叫做《创作者的时间表与管理者的时间表》。

在这篇文章中，他解释了拥有大块创造时间而无会议或中断的力量。

几个分散的30分钟时间块不足以来踏入兔子洞，让你的好奇心自由奔放。

你需要每周几个3-5小时的创造性时间块，以充分利用你的创造力。

每周安排开放的创造时间，没有会议或中断。

可以是清晨，也可能是深夜。

无论何时，腾出时间探索你的好奇心对寻找新颖的想法至关重要。

Schedule in creativity/ curiosity walks. 安排创造性/好奇心散步。

A “ creativity walk ” is a walk with no inputs where you tap into your subconscious mind and allow your default mode network to kick in.

Many of history’s greatest thinkers, from Darwin to Einstein to Jobs, cite mind-wandering walks as one of the most important ways they came up with ideas.

A “curiosity walk” is a walk where you listen to a podcast, audiobook, or lecture and actively take notes.

Combining learning with movement allows the brain to tap into a higher creative state.

Once you begin to come up with these ideas, you need a place to capture them:

“创造性散步”是一种没有输入的散步，你可以进入你的潜意识，让你的默认模式网络启动。

从达尔文到爱因斯坦再到乔布斯，历史上许多伟大的思想家都将漫无目的的散步视为他们产生想法的最重要方式之一。

“好奇心散步”是一种散步，你可以收听播客、有声读物或讲座并积极做笔记。

将学习与运动结合，让大脑进入更高的创造状态。

一旦你开始产生这些想法，你需要一个地方来捕捉它们：

How to Capture Ideas 如何捕捉想法

1) Never say, “I’ll write it down later” 永远不要说“我稍后再写下来”

You won’t. When an idea hits, if you don’t capture it in the moment, it’s more than likely the idea will fade and disappear from your memory.

You need to capture every idea you have.

你不会的。当一个想法出现时，如果不在当下捕捉，想法很可能会渐渐消失在记忆中。

你需要捕捉你所有的想法。

2) Create a “quick-capture” tab on your phone. 在手机上创建一个“快速捕捉”标签。

When these ideas hit, you need a place to quickly jot them down that you can come back to later.

This idea-tab can be:

  • Apple Notes

  • A Google Doc

  • A Notion widget

  • Or, of course Kortex​

The more you create a bias for capturing ideas, the more ideas you’ll have.

Ideas beget ideas. To cultivate an infinite stream of ideas, capture them all.

当这些想法出现时，你需要一个地方快速记下它们，供以后参考。

这可以是：

  • 苹果笔记

  • 谷歌文档

  • Notion小工具

  • 当然，还有Kortex。

你越倾向于捕捉想法，就会产生更多的想法。

想法孕育想法。要培育无限的想法流，捕捉它们。

3) Write everywhere. 无处不写。

The best writers don’t only write when they sit down at the computer.

They write all the time:

  • In a busy bar

  • On a public bus

  • While on a walk

  • At lunch with a friend

  • In between sets at the gym

Once you cultivate the habit of being a perpetual writer, you’ll begin to see inspiration for ideas everywhere. Ideas are all around you. You just need to create a radar to look for them.

最好的作家不仅在坐在电脑前时写作。

他们一直在写：

  • 在繁忙的酒吧里

  • 公交车上

  • 散步时

  • 与朋友共进午餐时

  • 在健身房的训练间隙

一旦你养成了持续写作的习惯，你就会开始在任何地方看到想法的灵感。想法无处不在。你只需要建立一个雷达来寻找它们。

How to Know Which Ideas to Capture 如何知道哪些想法值得捕捉

1) Look for a dopamine response in your brain. 寻找大脑中的多巴胺反应。

When an idea catches your attention, you’ll notice a change in your mind.

You’ll connect the idea to a life experience you had or a particular situation you’re in.

And odds are, if the idea elicited excitement in you, it would do the same for others.

Feel a change in sensation within your body

In addition to the dopamine hit in your brain, your body will often provide an emotional response to an exciting idea:

  • Your fingers type faster

  • Your heart rate picks up

  • Your posture straightens

  • You start walking quicker

  • Your eyes bulge and widen

The body is the home of instinct.

Learning to listen to these instincts and notice when your body elicits an emotional response is a subtle way to hone in on powerful ideas.

当一个想法引起你的注意时，你会注意到心态的变化。

你会将这个想法与个人经历或具体情况联系起来。

如果这个想法让你感到兴奋，那么很可能也会让其他人感到兴奋。

注意身体内部的感觉变化

除了大脑中的多巴胺冲击，你的身体通常会对一个激动人心的想法做出情感反应：

  • 手指打字更快

  • 心率加快

  • 姿势变得笔直

  • 走路速度加快

  • 眼睛睁大并扩张

身体是本能的家园。

学会倾听这些本能，注意到当你的身体对某个想法产生情感反应时，这是聚焦于强大想法的隐秘方式。

2) Hunt for validated ideas. 寻找经过验证的想法。

You don’t have to reinvent the wheel.

Millions of validated ideas already exist on the internet.

You just need to find them:

  • Create a list of 10-15 of your favorite creators

  • Use Tweemex to find their most popular tweets

  • Sort by their most popular videos on YouTube

Now that you’ve found the ideas, you need to remix them and make them your own.

你不需要重新发明轮子。

互联网上已经拥有数百万个经过验证的想法。

你只需要找到它们：

创建一个你最喜欢的10-15位创作者名单

使用Tweemex找到他们最受欢迎的推文

按他们在YouTube上的最受欢迎视频排序

现在你找到了这些想法，你需要重新混编，使之成为你的。

How to Make Ideas Your Own 如何将想法变成自己的

1) The SCAMPER Technique: SCAMPER 技术：

The best creators are like DJs.

They pull the best ideas from various disciplines, combine, overlay, and remix them, and make the ideas their own.

This technique shows you how:

最好的创作者就像DJ。

他们从各种学科中提取出最好的想法，组合、叠加并重新混编，使这些想法成为自己的。

这项技术会告诉你如何操作：

S - Substitute 替换

What can you replace?

  • The main idea of the post

  • The method for accomplishing the benefit

  • The method for avoiding the pain point

  • 什么可以替换？

  • 帖子的主要想法

  • 实现好处的方法

  • 避免痛点的方法

C - Combine 组合

What can be combined?

  • Combine similar tweets

  • Combine an idea with a personal experience

  • Combine ideas across philosophies or disciplines

  • 什么可以组合？

  • 组合类似的推文

  • 将想法与个人经历相结合

  • 跨哲学或学科组合想法

A - Adapt 适应

What can be added?

  • Can you add a “missing piece” of advice?

  • Can you expand on a one-liner into a long post, thread, or newsletter?

  • Can you add a nuanced or polarizing perspective to make the idea stand out?

  • 可以添加什么？

  • 你能添加一个“缺失的部分”建议吗？

  • 你能将一句话扩展成长文、帖子或新闻通讯吗？

  • 你能添加一个细微或激进的观点使想法更突出吗？

M - Modify 修改

What can be modified, maximized, magnified, or minimized?

  • Can you magnify or exaggerate a specific pain point your audience has?

  • Can you use the same idea in a new format?

  • Can you change the hook, actionable advice, or punchline to make it hit harder?

什么可以被修改、最大化、放大或最小化？

你能否放大或夸大受众的特定痛点？

你能否将相同的想法用于新的形式？

你能否改变引人注意的开头、可操作的建议或关键句，让其更具冲击力？

P - Purpose 目的

How can the idea be applied to a different use case?

  • How can you angle your idea in a way that impacts a different segment of your audience?

  • What other pain point/ benefit can the idea solve?

如何将这个想法应用于不同的使用场景？

如何以影响受众不同群体的方式调整你的想法？

这个想法还能解决哪些其他痛点或提供哪些好处？

E - Eliminate 消除

What can be removed or simplified?

  • Can you cut unnecessary fluff?

  • How can you make the idea simpler?

  • What can you remove to make the idea punchier?

可以去掉或简化什么？

你能否去掉不必要的冗余？

如何让这个想法更简单？

可以去掉哪些部分以使这个想法更有冲击力？

R - Reverse 反转 （逆向思维）

What would happen if you reversed the idea?

  • How can you invert the idea?

  • Ex: “You can change your life with 3-6 months of pure focus” –“Without pure focus, the next 3-6 months will leave you in the same exact place in life.

如果你反转这个想法会怎样？

你能如何颠倒这个想法？

例如：“你可以通过3-6个月的专注改变生活”——“没有专注，接下来的3-6个月，你的生活将停滞不前。”

2) Concept Creation 概念创造

People will remember you and credit you infinitely for changing their lives if your idea sticks in their heads and causes behavior change.

This is how you hold “mental real estate” in people’s minds.

Ask yourself: “How can I frame or name this idea in a catchy, punchy, and memorable way?”

如果你的想法深入人心并引起行为改变，人们会记住你，并永远感激你对他们生活的改变。

这就是你如何在他人的心中占据“心智地盘”。

自问：“我怎样才能用一个吸引人、有力且易记的方式来表述或命名这个想法？”

Ex:

  • “Intermittent fasting for deep work” > “Focus Fasting”

  • “Work in sprints then rest” > “The lion work day”

  • “Running a multi-faceted one-person business” > “The Diversified Solopreneur” (Shoutout Justin Welsh)

By coming up with your own unique concepts, you create ideas that “stick” in people’s minds.

例如：

  • “深度工作的间歇性禁食” > “专注禁食”

  • “迸发式工作然后休息” > “狮子工作日”

  • “经营一个多面手的个人企业” > “多元化的独立创业者” (致敬Justin Welsh)

通过提出你自己独特的概念，你创造了能在他人心中“粘住”的想法。

An easy way to do this is to leverage AI. 一个简单的方法是利用人工智能。

When you come across an idea or concept that resonates with you (sparks a dopamine hit or emotional response) - you can use Chat-GPT to make the idea your own.

Some example prompts:

  • “Reword this idea 10 different ways”

  • “Give me 5 different names for this concept”

  • “Make this idea punchier and stickier”

当你遇到一个引起你共鸣（激发多巴胺或情感反应）的想法或概念时，你可以使用Chat-GPT使这个想法成为你的。

一些示例提示：

  • “把这个想法用10种不同的方式重述”

  • “给这个概念5个不同的名字”

  • “让这个想法更有力和更具粘性”

Your ability to stand out and thrive in the attention economy depends on finding, capturing, and curating ideas.

If you apply the lessons from this letter and iterate for 6-12 months, you’ll stand out as a unique thinker amongst the masses.

Good luck, and happy exploring,

你在注意力经济中脱颖而出和繁荣的能力取决于找到、捕捉和精心策划想法的能力。

如果你应用这封信中的经验教训并进行6-12个月的迭代，你将在大众中脱颖而出，成为一个独特的思考者。

祝好运，探索愉快，

– The Kortex Team

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